Privacy Policy

Last updated: 15 October 2026

1. Introduction

Sey-Afrique (“we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, disclose and protect personal information when you visit our website, https://seyafrique.co.za/, contact us, submit an enquiry or otherwise interact with our business.

We aim to handle personal information responsibly and in accordance with applicable data protection legislation, including the Protection of Personal Information Act 4 of 2013 (“POPIA”) of South Africa.

By using our website, you acknowledge that you have read this Privacy Policy. Where consent is legally required for a particular activity, we will seek that consent separately.

2. Who We Are

The responsible party for the processing of personal information is:

Business Name: Sey-Afrique
Physical Address: 10 Malcolm Road, Westmead, Pinetown, KwaZulu-Natal, 3610, South Africa
Telephone: +27 83 384 0500 / +27 83 377 1340
Email: enquiries@seyafrique.co.za

For questions about this Privacy Policy or the personal information we hold about you, please contact us using the details above.

3. Personal Information We Collect

We may collect personal information that you voluntarily provide when interacting with our website or business.

This may include:

Contact information: Your full name, telephone number, email address and company name.
Enquiry information: The service you are interested in, the details of your enquiry and any additional information you provide through our contact form.
Business and logistics information: Where relevant to an enquiry or service, information about shipments, procurement requirements, delivery arrangements, cargo and associated business transactions.
Communication records: Emails, telephone correspondence and other communications between you and our business.
Technical information: Information such as your IP address, browser type, device information, pages visited and general website usage data, where collected through server logs, analytics or similar technologies.
Cookie information: Information collected through cookies and similar technologies, subject to your cookie preferences and applicable law.

Please do not submit sensitive personal information or confidential shipment documentation through the website unless it is necessary and the submission method is appropriate.

4. How We Collect Information

We may collect personal information in the following ways:

When you complete and submit a contact form.
When you contact us by email or telephone.
When you request information about our freight, procurement, warehousing, packaging or related services.
When you engage our business to provide services.
Automatically through website functionality, server logs, cookies and analytics tools, where applicable.
From business partners, service providers or other parties involved in a transaction, where lawfully permitted and necessary.

We will take reasonable steps to ensure that personal information collected from third parties is obtained and processed lawfully.

5. Why We Use Your Personal Information

We process personal information for legitimate business purposes, including:

Responding to enquiries and requests for quotations.
Understanding your procurement, freight and logistics requirements.
Communicating with customers, suppliers and business partners.
Preparing quotations and coordinating requested services.
Managing customer relationships and business transactions.
Coordinating deliveries, warehousing, packaging, shipping and customs-related arrangements where applicable.
Maintaining business records and meeting legal or regulatory obligations.
Protecting the security and integrity of our website and business operations.
Monitoring and improving website performance and user experience.
Sending marketing communications where permitted by law and, where required, with your consent.

We will not use personal information for purposes that are incompatible with the original purpose of collection unless permitted by law or otherwise lawfully authorised.

6. Legal Basis for Processing

We process personal information where a lawful basis exists under applicable law. Depending on the circumstances, this may include:

Your consent.
Taking steps at your request before entering into a contract.
Performing a contract with you.
Complying with a legal obligation.
Protecting legitimate interests where permitted by law and where these do not improperly prejudice your rights.
Other lawful grounds recognised by POPIA.

Where consent is relied upon, you may withdraw it, subject to applicable legal requirements and the consequences of withdrawing consent.

7. Sharing of Personal Information

We do not sell personal information to third parties.

We may share personal information with appropriate third parties when necessary for the purposes described in this Privacy Policy. These may include:

Freight forwarders, shipping companies and airlines.
Warehousing, courier, transport and delivery providers.
Customs-clearing agents and relevant logistics partners.
Suppliers and procurement partners involved in fulfilling a request.
Website hosting providers, email providers and IT support providers.
Website analytics and cookie technology providers, where applicable.
Professional advisers, auditors and insurers where necessary.
Regulatory authorities, law enforcement agencies or other parties where disclosure is required or authorised by law.

We aim to share only the information reasonably necessary for the relevant purpose and, where required, to ensure that appropriate safeguards are in place.

Third-party service providers may process personal information in accordance with their own privacy obligations and applicable agreements.

8. International Transfers of Personal Information

Because Sey-Afrique operates in international trade and logistics, certain services may require information to be shared with service providers or business partners outside South Africa.

For example, shipment coordination or customs-related arrangements may require relevant information to be transferred to another country.

Where personal information is transferred internationally, we will take reasonable steps to ensure that the transfer complies with applicable data protection requirements, including the conditions for cross-border transfers under POPIA.

9. Cookies and Similar Technologies

Our website uses cookies and may use similar technologies to support website functionality, remember preferences and understand how visitors use the website.

Depending on the technologies enabled, these may include:

Necessary cookies: Support essential website functions and cookie preference management.
Functional cookies: Enable additional features and improve the browsing experience.
Analytical cookies: Help us understand website traffic and visitor interactions.
Advertising cookies: May be used to support advertising or measure advertising effectiveness, if these technologies are enabled.

You can manage your preferences through the cookie-consent controls displayed on the website. You may also be able to manage cookies through your browser settings.

Blocking certain cookies may affect website functionality. Where required, we will obtain consent before using non-essential cookies.

The actual cookies used may depend on the website’s configuration and third-party services. We will update this policy if our use of these technologies changes materially.

10. Data Security

We take reasonable technical and organisational measures to protect personal information against loss, damage, unauthorised access, unlawful processing and unauthorised disclosure.

These measures may include access controls, secure hosting, appropriate software updates, restricted access to business records and other safeguards suitable to the information being processed.

However, no website or electronic communication system can be guaranteed to be completely secure. You should avoid sending confidential information through channels that are not intended for secure document transfer.

Where a security compromise occurs, we will take appropriate steps in accordance with applicable legal requirements.

11. Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, or for as long as required or permitted by law.

Retention periods may depend on:

The nature of the enquiry or business relationship.
Whether a quotation, contract or transaction exists.
Applicable accounting, tax, customs and other recordkeeping requirements.
The resolution of disputes or the protection of legal rights.
Any other lawful business or regulatory requirement.

When personal information is no longer required, we will take reasonable steps to delete, destroy or de-identify it securely, where appropriate and legally permissible.

12. Your Rights

Subject to applicable law, you may have the right to:

Request access to personal information we hold about you.
Request the correction or updating of inaccurate or incomplete information.
Request deletion or destruction of personal information where legally permissible.
Object to certain types of processing.
Withdraw consent where processing is based on consent.
Object to the use of your personal information for direct marketing where applicable.
Lodge a complaint with the Information Regulator of South Africa if you believe your personal information has been processed unlawfully.

To exercise your rights, contact us at enquiries@seyafrique.co.za. We may need to verify your identity before processing your request.

Certain requests may be limited by legal obligations, recordkeeping requirements or other lawful grounds.

13. Direct marketing

We may communicate with you about our services where permitted by applicable law.

We will comply with the requirements governing electronic direct marketing, including obtaining consent where required. Where applicable, you may opt out of marketing communications by following the instructions in the communication or contacting us directly.

An enquiry about our services does not automatically constitute consent to receive ongoing promotional communications where consent is required by law.

14. Third-Party Websites

Our website may contain links to external websites, business partners or third-party services.

We are not responsible for the privacy practices, content or security of websites operated by third parties. We encourage you to review their privacy policies before providing personal information.

15. Children's Privacy

Our website and services are intended primarily for business and general public use. We do not knowingly seek to collect children’s personal information unnecessarily.

If you believe that a child has provided personal information to us in circumstances where it should not have been collected, please contact us so that we can assess the matter and take appropriate action.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, website functionality, service providers or applicable legislation.

The latest version will be published on our website with its updated revision date. We encourage visitors to review this page periodically.

16. Changes to This Privacy Policy

If you have any questions about this Privacy Policy, how we process personal information or how to exercise your rights, please contact:

Information Regulator of South Africa

If you are dissatisfied with how your personal information has been handled, you may contact the Information Regulator through its official website at https://inforegulator.org.za/.

This Privacy Policy should be read alongside any applicable notices or agreements governing specific services provided by Sey-Afrique.